Biography
Bota Marius is a associate professor at the Faculty of Business, Babeș-Bolyai University, Cluj-Napoca. He is a graduate of the Faculty of Business, Babeş-Bolyai University. He has a PHD in management din 2010. One of the major subjects researched during his doctoral studies was the improvement of the process of developing new products.
Bota Marius published as author or co-author 6 specialized books, over 40 scientific works, 3 chapters in collective volumes and participated in over 20 national and international conferences. He coordinated 2 scientific volumes.
He was a member of the teams of several research grants and a research project with the business environment. He is a founding member of CECATO.
In the period 2000-2023 he held the position of director of studies ID-IFR. He is currently the head of the Hospitality Services Department.
Consultation hours
Wendensday: 11:00-12:00
Programming on Teams Chat. Code class: f15w0bm
Desk: 2nd floor, Room 207
Disciplines taught
Marketing research, Business Administration and Business Administration in Hospitality Services, bachelor's level in Romanian and English
Research and development of new products, Business Administration specialization, bachelor's level
Recreation and leisure, Business Administration in Hospitality Services, bachelor level in Romanian and English
Event management, Hotel Management and International Business Administration in International Hospitality and Tourism specialization, master's level
Advanced research and analysis in hospitality and tourism, International / Business Administration in International Hospitality and Tourism specialization, master's level
Entrepreneurship, innovation and development of new tourism products, AAOTI specialization, master's level
Areas of scientific interest
Marketing, Interdisciplinary Studies, Tourism and Hospitality, Business
Scientific publications
Cosma Smaranda-Adina, Fleseriu Cristina, Bota Marius, Hotel chain’s strategic options to penetrate the Romanian market, AMFITEATRU ECONOMIC, Vol. XVI, Special No. 8, November, 2014, pp. 1352-1365, ISSN: 1582-9146, WOS:000344543900024
Cosma Smaranda-Adina, Bota Marius, Fleşeriu Cristina, Negrusa Adina-Letitia, Toader Valentin, Rus Rozalia-Veronica, Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals, AMFITEATRU ECONOMIC, Vol. XI, Special No. 10, 2016, pp. 929-943, ISSN: 1582-9146, WOS:000388624700015
Cosma Smaranda-Adina, Zerva Konstantina, Bota Marius, Fleşeriu Cristina, A Study On the Romanians’ Profile Among Leisure Activities, AMFITEATRU ECONOMIC, Vol. XX, Special No. 12, 2018, pp. 920-934, ISSN: 1582-9146, WOS:000448604700007
Cosma S., Bota M., Fleşeriu C., Morgovan C., Văleanu M., Cosma D., Measuring Patients’ Perception and Satisfaction with the Romanian Healthcare System, Sustainability 2020, 12(4), 1612; https://doi.org/10.3390/su12041612, WOS:000522460200330
Partnerships with the business environment
Member (marketing advisor) in the research team of project no. 51/11.06.2007 contractor SC Schuller Eh Klar SRL. Topic: "Market study regarding the perception of store salespeople towards the merchandise, its quality and the company's brand"
International experience
Collaboration with Fachhochschule Dortmund, University of Applied Sciences and Arts within the Managing Cross Border Projects project (2019-2020)