Organization of the Hospitality Services Department
The Department of Hospitality Services within the Faculty of Business is made up of 14 teaching staff, organized into four collectives, namely:
- Management
- Marketing
- Economy
- Applied informatics
Research topic within the Hospitality Services Department
The main research topics addressed within the Business Hospitality Services Department are the following:
- Creativity, innovation and entrepreneurship in the hospitality industry
- Tourist destinations
- Leadership
- Human resources strategies
- Organizational culture
- Marketing studies and analyses
- Networks and clusters in the development of SME activity
- Studies on consumer behavior
- Sustainable Development
- Online tourism
- sustainable tourism,
- Eco-tourism and rural tourism
- Cultural tourism
- Event management
- National and international negotiations and agreements
- Macroeconomic Policy and Analysis
- IT-C solutions for tourism
The above-mentioned topics involve multidisciplinary research, so they lead to both departmental and interdepartmental collaboration between research teams within the Faculty of Business or with other faculties of Babeş-Bolyai University (Faculty of Economic Sciences and Business Management, Faculty of European Studies, Faculty of Sociology, Faculty of Psychology, Faculty of Geography, Faculty of Biology) or from other universities in the country (University of Oradea, University of West Timisoara, Academy of Economic Studies, Romanian-American University, etc.) or abroad (Anadolu University Turkey, Fachoschule Dortmund, HTW Chur, Burgundy School of Business, etc.).
The above main research topics are studied within the research collectives of the department as follows:
Management Team:
the innovation process in tourism and the hospitality industry
- the profile of the Romanian entrepreneur from Transylvania
- entrepreneurial orientation of students and master’s students
entrepreneurship in the hospitality industry, sustainable tourism, eco-tourism and rural tourism
- management of tourist destinations
- event management;
- cultural tourism
- gastronomic tourism
- modern practices of human resources management in order to attract generation Y
- travel agencies in the current economic context
- studies on the behavior of festival/event participants
- The Marketing Team
management and marketing of tourist destinations branding strategies in the hospitality industry marketing studies in the hotel industry analysis of the leisure industry; pharmaceutical marketing recreation and entertainment services; marketing in the health system
- consumer behavior of ecological tourism products
- consumer behavior: preferences, beliefs, habits related to food
- negotiations and sustainable development
- service marketing
- event management and marketing
- ethnocentric tendencies of consumers in the hotel industry in Romania
- The Economics Collective
- the economic impact of the hospitality and tourism industry
- tourism engine of economic development
- analysis of tourist flows
- networks and clusters in tourism and the hospitality industry
- policies and macroeconomic analysis
- Applied Informatics Collective
- Gamification, virtual and augmented reality, smart tourism mobile platforms and applications for tourism and hospitality industry software solutions for tourism and hospitality industry online tourism e-business
Gamification, virtual and augmented reality, smart tourism mobile platforms and applications for tourism and hospitality industry software solutions for tourism and hospitality industry online tourism e-business.